Search Engine Optimization (SEO)
Search engine optimization (SEO), simplified, is maximizing the volume & quality of traffic (visitors) to your website from search engines via natural or un-paid (organic) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion, such as Google AdWords.
The higher a site appears in the search results list, the more visitors it will receive from the search engine. This gives a website "web presence".
The term "search engine friendly" may be used to describe website designs, menus, content management systems (CMS), images, videos, shopping carts and other elements that have been optimized for the purpose of search engine exposure.
Please read Hi-Speed Markekting's 11-step search engine optimization process, included with all of our packages.
Most of our competitors offer several different levels of SEO "packages", each carry a greater price. Here are Hi-Speed, we optimize to the fullest; each and every time. Offering anything else, is simply doing the job halfway.
Optimzing your website halfway has to potential to be worse than not optimzing your website at all. Errors, invalid markup, could all be interpreted as negative practices and your website could end up blacklisted with the major search engines. Do NOT let that happen.
Current Search Engine Ranking
Knowing where you are is the first step in getting to where you want to be.
Current Website Audit
Making sure that your website is search engine compatible is the first step to acheiving a successful search engine marketing campaign. Our website audit is designed to identify key compatibility issues and provides effective and ethical recommendations for improving your site's search engine "readiness". We cover every aspect of on-site search engine optimization that is applicable to improve your website's search engine compatibility.
* Website audit only for those with an existing website.
Website Code Analysis
There are a number factors that can affect your website's search engine compatibility. Poor internal link structure, dynamic URLs, duplicate content, javascript and complex databases are just a few items that can make it difficult for search engines to crawl, index and rank your site. We will review your website's code and internal link structure to pinpoint any factors that may have a negative impact on your website's marketability in search engines.
* Website code analysis only for those with an existing website.
Keyword Analysis
Our keyword analysis service is designed to identify the search terms that your target audience is typing into search engines when searching for subject matter related to your industry, website theme and content. We will identify all of the keywords consumers are using to find your group of products and services and select the keywords most appropriate for your website.
Meta Tag Analysis
Nearly all of the major search engines rely on meta information for indexing your site and for displaying the title and description that appear in search results. Having accurate well-developed meta information is crucial to acheiving top search engine rankings. Our Meta Tag Analysis will provide you with the correct title, description and keyword tags for each page of your website.
Link Popularity Analysis
The more websites there are linking to your website the better your rankings will be in most search engines; this is especially true for Google. And the more on-topic websites you have linking to your website the higher the probability that your website will outrank your competitor's websites. We will provide you with a link popularity report, which will show you the total number of websites linking to your website and the quality of inbound links.
Link Building
Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable links, and the right links, to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.
Website Optimization
Once we've reviewed your current rankings in search engines, identified your industry relevant keyword searches, analyzed your meta tags and performed an analysis of your link popularity and website code we will provide a comprehensive website optimization report. The report will provide you with specific website modifications and strategy recommendations for improving your website's performance in all major search engines, such as Google, Bing and many more.
Content Development/Copywriting
A winning content strategy is extremely important to online success. Search engines index new and unique content, which means there is a lot of search engine value to optimize your web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. We will produce professional & unique content that delivers a clear and optimized marketing message to both search engines and users.
Public Relations/Press Release
Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online public relations (PR) is an efficient and less expensive route than traditional public relations. Online press releases also add SEO and website optimization benefits by sending traffic and links back to your site.
Search Engine Submission
Major search engines including Google, Yahoo! and MSN are the main source of traffic for almost every website on the Internet. Professional search engine submission of your website to the major search engines is therefore extremely important.
Unlike many services which promise to submit to thousands of search engines, we will only submit your site to real search engines and directories. There are no such thing as thousands of real search engines and directories. We will submit your website to the top 120 search engines according to the interval defined in our agreement.